Tag: marketing

Followup – Straws as a Marketing Stunt

Well, I wasn’t wrong ūüôā Plastic straws + free media attention were a great combination for the Trump campaign. 140k straws at 15$ a pack is over 2 million dollars. They cleared 200k on that, which isn’t bad for a week or two of fundraising. And half of the purchasers were new donors — which means a lot of new contact information to solicit future donations and to target “get out the vote” efforts. And it’s pretty easy to figure out what message will entice this demographic.

Straws as a Marketing Stunt

As a campaign/marketing stunt, the Trump campaign’s plastic straws are brilliant. It is a solid component of the “troll the liberals” campaign plank. Garnered a lot of attention (not *good* attention, but that seemingly doesn’t matter). Sure, major news outlet aren’t exactly saying “go shop the Trump reelection store!!!”, but media outlets are still providing free advertising for Trump.

Parenting Books

When my girl was < 1 year, I bought a LOT of parenting books because the advertising promised me some sleep. Quickly formed a hypothesis that a large percentage of parenting book sales are completely desperate and sleep deprived moms for whom the content isn’t as important as the fact they’re trying SOMETHING.¬†Because as a how-to guide? Absolute useless. Which makes sense since human being aren’t automatons, thus it’s pretty much impossible to predict the result of any set of inputs.

I haven’t found the toddler-themed books to be any better. “I hear that you are angry because I won’t let you go outside without a coat when it is 3 degrees” or the toddlereze version “Bean angry, don’t want coat” never once had my kid perk up and say “I’m glad you understand my frustration here. Now that you validate my point of view, sure I’ll do what you’ve asked of me”. My daughter seems to get angrier — “ok, you¬†know¬†I want ice cream for breakfast so why aren’t you doing it?!?”.

Choices are completely ineffective for us too. Presented two equally awesome choices (do you want¬†to go to the zoo or the aquarium), sure she’ll pick one. Otherwise she’ll make up a third option that she¬†does¬†like. Or go with “C: None of the above”. Which, stepping outside of the immediate situation … props to a 3 year old kid for the thought process. But it certainly didn’t help me navigate the day.

That being said, I did like “Time-Out for Parents” (ISBN-13¬†978-0971030930) which didn’t so much focus on how to¬†parent a child but¬†asking yourself why you get stressed out over some scenarios¬†(i.e. Why do I care if she goes without a coat when it’s 45 degrees outside? No clue, let it go and bring a jacket in case she gets cold. Why do I care when it’s 3 degrees? Health and safety, wear the coat!) and how to re-center yourself now that you’ve got massive amount of conflict in your life.