Followup – Straws as a Marketing Stunt

Well, I wasn’t wrong 🙂 Plastic straws + free media attention were a great combination for the Trump campaign. 140k straws at 15$ a pack is over 2 million dollars. They cleared 200k on that, which isn’t bad for a week or two of fundraising. And half of the purchasers were new donors — which means a lot of new contact information to solicit future donations and to target “get out the vote” efforts. And it’s pretty easy to figure out what message will entice this demographic.

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