Marketing Fail

I find it ironic that the Republican, who brought us marketing campaigns such as the “Death Tax” which would cause Paris Hilton to pay taxes on her hypothetical inheritance but didn’t mean jack to 80% of the country seems unable (or, more likely, unwilling) to effectively market pandemic response.
 
Social distancing is a horrible phrase that speaks to isolation. OK, you don’t congregate in one big lump of humanity at the beach or discotheque. Why isn’t figuring out innovative ways to interact a national pursuit? Physically distanced social interactions — either online or in person. A few decades ago, I had friends who would all get on a call to watch a movie or TV show together. Start writing letters again (help out the post office, too). Back in March, when the lock-downs started, I surprised a lady at the grocery store by helping her look for her parent’s preferred type of coffee as I stood on the checkout queue. She didn’t have to get near me, I didn’t have to get near her, but the “social distancing” campaign had her thinking “head down, don’t talk to anyone”. We’ve got patio chairs set up under the big maple tree in our front yard. Two families sitting 10′ apart can easily converse, hang out, enjoy nature, etc. Putting chairs on either side of the fire pit is about 8′ apart too.
 
Then there are the masks. Social trends have convinced people to wear all manner of wild kit. There’s no way it couldn’t have been presented as some awesome fashion trend. I’m curious if it’s *masks* or *orders* that the non-mask wearing public finds so objectionable. Like, would they be down with wearing a confederate flag mask? What about helmets — we can dress up like astronauts, scuba divers, motorcycle riders. I introduced my daughter to pandemic safety by calling it the zombie apocalypse. It’s fun to get the masks and gloves on to take the recycling down the the drop-off point where she stands guard in the car watching for zombies. Or get a superhero cape and mask, adopt a secret identity. Not something I recommend when it’s 95 degrees … but when it cools off again, pretend you’re a less murder-y version of the invisible man with the head wrapping and sun shades.
 
The Republican promotion of preventative actions reminds me of the court-ordered PSA commercials that tobacco companies air. They have technically said what the court has ordered them to say, but there has been no attempt to engage the audience. Or attract attention. White screen, black text, monotone voice-over repeating what the text says.

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