{"id":94,"date":"2015-01-05T13:06:57","date_gmt":"2015-01-05T18:06:57","guid":{"rendered":"http:\/\/lisa.rushworth.us\/?p=94"},"modified":"2022-05-01T10:47:55","modified_gmt":"2022-05-01T15:47:55","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/www.rushworth.us\/lisa\/?p=94","title":{"rendered":"Selecting The Wrong Target Audience"},"content":{"rendered":"

A few weeks ago, we saw a Shark Tank episode with a chap who developed a personal breathalyzer \/ smartphone app. The Atlantic <\/a>posted an article about personal breathalyzers too. In both cases, there appears to be a low adoption rate for these devices. But the marketing seems to be going about this the wrong way. Most people I’ve encountered either restrict themselves to a drink or two (and only when they’re going to be hanging out for a while after drinking and before driving), don’t care enough to spend money on a personal breathalyzer, or really don’t care and have the state government install something in their vehicle as a part of the court proceedings. None of these make for a ready market of customers. Why not market this product to businesses<\/em>. Restaurants and bars carry liability insurance, and one of the liabilities is that alcohol is served to someone who subsequently damages themselves \/ others \/ property. The server and establishment can then be liable for providing too much alcohol to someone who, literally, asked for it.<\/p>\n

It seems, then, that the insurer should be able to provide a lower rate for an establishment with a policy of only serving to persons under a certain blood alcohol level. A real win for the manufacturer would be getting insurance agents engaged to market these to commercial establishments — you use these things, your premiums are reduced. Akin to the automobile insurance apps that monitor your driving habits in exchange for reduced auto premiums.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few weeks ago, we saw a Shark Tank episode with a chap who developed a personal breathalyzer \/ smartphone app. The Atlantic posted an article about personal breathalyzers too. In both cases, there appears to be a low adoption rate for these devices. But the marketing seems to be going about this the wrong …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[399],"tags":[509,1607],"class_list":["post-94","post","type-post","status-publish","format-standard","hentry","category-expense-reduction","tag-marketing","tag-marketing-fail"],"_links":{"self":[{"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94"}],"version-history":[{"count":5,"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions"}],"predecessor-version":[{"id":8915,"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions\/8915"}],"wp:attachment":[{"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rushworth.us\/lisa\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}